JOURNAL
Practical writing on website ownership, local discovery, customer response, and AI systems that do real work.
We asked ChatGPT and Perplexity who builds websites for Edmonton trades businesses. Our own studio appeared nowhere. Here is what we learned and what we are doing about it, in public.
3 min read
Google AI Overviews now appear above traditional search results for millions of queries. They reduce click-throughs to everything below them. If your business is not mentioned in the Overview itself, you are increasingly invisible.
7 min read
Being recommended by ChatGPT or appearing in a Google AI Overview is not luck and it is not something you can buy. It is the result of specific, deliberate actions that build credibility over time. Here is the complete playbook.
8 min read
Some studies report that visitors sent by AI tools convert better than visitors from Google. Here is what those studies actually measured, and how to test the idea with your own enquiries.
5 min read
Search engine optimization has been the dominant online marketing strategy for twenty years. Generative engine optimization is the newer discipline that applies the same intent to AI-powered search. In 2026, you need both.
7 min read
Most businesses optimizing for Google have no idea how ChatGPT makes its recommendations. The two systems work on completely different logic. Understanding that logic is the difference between being invisible in AI search and being the first name it mentions.
8 min read
MM8 publishes what each engagement starts at, explains what moves the number, and declines to invent an agency comparison. Here is the whole reasoning.
7 min read
Most small businesses are paying monthly for a website they do not actually own. They just do not know it yet.
6 min read
Google still matters. But in 2026, a growing percentage of buying decisions start with a question to ChatGPT, Perplexity, or another AI tool.
7 min read
Most studios that claim to use AI are vague about what that actually means. This is a transparent, step by step look at our real process.
7 min read
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