The customers already in your database may be your best next leads
How to reconnect with past customers carefully, without buying lists, sending careless blasts, or ignoring consent and opt outs.
JOURNAL
Ideas for a more capable business.
Practical writing on website ownership, local discovery, customer response, and AI systems that do real work.
Better websites
Owning what you pay for, what a build should cost, and how the work actually gets done.
Seven questions that tell you everything about a web agency
The questions that expose how a web agency really operates, the answers that should end the meeting, and our own answers on the record, in public.
3 min read
What a trades website actually needs, and what it can skip
What a trades website in Edmonton actually needs to win work, what it can skip, and the questions that expose an agency that does not understand contractors.
3 min read
Better response
What a missed call costs, and how a business answers every opportunity without adding work.
What happens after someone fills out your contact form?
A form sitting in an inbox is not a sales process. What a useful first response should actually do, and what still needs a person.
4 min read
Missed call text back, explained like you are busy
What missed call text back actually is, what happens step by step, what it costs, what can go wrong, and who should not buy it. No jargon.
3 min read
The most expensive thing in your business is a phone ringing out
You cannot answer the phone from a ladder, but every call that rings out is a customer choosing someone else. Here is the honest math and what actually fixes it.
3 min read
Better discovery
Being findable when customers search, and being recommended when they ask an AI tool.
The customer who never saw your ad, your ranking, or your competitors
More Edmontonians are asking ChatGPT and Perplexity for recommendations instead of scrolling Google. What that means for a local business, explained without hype.
3 min read
Your reputation is real. The internet just cannot see it.
Your Edmonton trades business runs on referrals, but online you barely exist. Here is what is actually happening, and what the referral customers you never got are doing instead.
3 min read
More from the journal
How to ask for a Google review without being awkward or dishonest
When to ask, what the message should say, and the review practices a business should never use.
4 min read
A new client said yes. What should happen next?
The welcome message, information, documents, folders, tasks, meeting, and human handoff, in plain language.
4 min read
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